BlackBerry 10 is designed around the Balance concept, that provides essentially two different software environments depending on whether you’re logged in and authorized to use a device in a professional capacity or not. Data is segregated between these environments; Gadway noted on stage that you can’t copy and paste info from data from one into the other, and he showed how apps like the on-device photo gallery don’t share content between the two distinct environments. Likewise, there’s App World for Work, a special enterprise-specific version of BlackBerry’s mobile application marketplace that can serve only apps hosted on a company’s own servers, or provide access to certain white-listed apps selected or made mandatory by the user’s employer.
Lest that sound a little onerous in terms of providing a unified communications platform, Gadway pointed out that BB10 still unites key elements that make sense housed together, like email and messaging communications. You still have to authorize to view content from one vs. the other, but they all live in the same place. Overall, though, the focus is on data segregation, and on limiting access to apps. The challenge this presents is that instead of being an answer to the BYOD problem that satisfies both IT departments eager to regain control and users looking for freedom, this could just push people to look for platforms where easy access to the consumer apps they’ve come to depend upon.
Consumers began practicing BYOD precisely because they wanted easy access to their data; the ability to quickly drop something in Dropbox and share it on a device where they controlled software loadout is in part what led to Dropbox’s rapid enterprise use. Building a mobile system that could in theory lock out access to those tools even though the information in question is actually on the device, albeit siloed on the personal side of things, seems like an inhibition of freedom, not a move towards more employee-choice driven adoption of mobile work tools.
It may be too early to tell, but it looks like what RIM is providing with BlackBerry 10 could lead to frustration on the user side, rather than an overabundance of choice. It may be that this still represents the best possible balance for IT departments looking to rein in the risks of BYOD, but I think the question of how a segregated (but unified) approach to mobile will sit with users remains to be seen.
We already have the technology to create a 2 environment within a security device, one that is locked away that nobody has access, and another that is open for easy everyday use, even if the network is not secure it will be impossible to access the closed environment, the use of different partitioning technology where root access is never given, locked away from those that requires privacy, access can be through a trapdoor with a private key for seamless intergration, you can see one environment but not the other. I can easily secure any environment for PCs, smartphones, storage devices so nobody has access except me.
Jefferies & Co., Nov. 20, 2012
Peter Misek, who follows mobile technology companies at Jefferies & Co., gave RIM shares a slight jolt when he doubled his price target to $10 from $5 and upgraded the stock to a “hold.” In August, Mr. Misek said RIM’s new operating system was not as good as the latest Apple and Android software and that “it appeared RIM is realizing what Wall Street has been saying for some time: they are a subscale manufacturer and desperately need a partner.” That partner, in his view, was Samsung, which would either license RIM’s new software – something RIM’s management has largely rejected – or buy the company. But in his most recent note, he says wireless companies want to support the new BlackBerrys, and that even though he pegs RIM’s “probability of success” at about 20 to 30 per cent, he says the worst-case scenarios such as an outright collapse of the company are much less likely than analysts previously thought.
“The basic fundamentals of RIM is not strong, you cannot just concentrate on your own smartphones without getting additional income, and the fastest way is to license your new software, the revenue would greatly enhance your bottom line, so that you do not have to compete in the cut throat mass market, RIM’s management does not see an opportunity and knows how to grab it. If I breakdown the different paths you need to take, it will take a lot of investments to develop your own smartphone to gain market share, your ROI will not justify as this market is already cut-throat, the other option has a faster way to generate fast returns, and you can afford not to worry about market share anymore.”
– Contributed by Oogle.